MerchantSide Marketing White Logo

Growth-driven marketing

for small to medium service businesses.

  • REFERRAL MARKETING: Strategies that drive sales from your best referral sources.

  • SOCIAL MEDIA MARKETING: Strategies that build your presence & create engagement opportunities on social.

  • GOOGLE & SOCIAL MEDIA ADS: Advertising strategies that drive semi-instant sales.
  • TRULY EFFECTIVE WEBSITES: Custom designed websites that convert visitors into customers.

To ensure our best efforts go to existing clients, we only take new clients by referral or by invite

REFERRAL MARKETING

Referral marketing most benefits businesses that are particularly dependent on referrals due to difficulty reaching the general public directly, in the way that Home Inspectors get most of their business from Real Estate Agent referrals. It can also be effective for any business that significantly increases their sales from referral business, the way Veterinarians see an increase in sales from referrals from animal shelters and pet stores.

We’ve found the most effective strategy for referral marketing is:

IDENTIFY THE BEST REFERRAL SOURCES

We find out who your best referral sources are and where they ‘hang out’ both online and offline.

CREATE HIGH-VALUE ARTICLES

We craft engaging articles that offer high value or entertainment to your referral sources.

PUBLISH EVERYWHERE ONLINE

We distribute your articles widely, sharing them across platforms like Medium, Quora, Blogger, LinkedIn, and more.

PRINT AND MAIL

We print and mail your articles to make a lasting impression, as physical mail is often kept and shared longer.

SOCIAL REINFORCEMENT

We keep you top-of-mind by liking and commenting on your referral sources’ posts to ensure you stay engaged with them.

REFERRAL MARKETING

Referral marketing most benefits businesses that are particularly dependent on referrals due to difficulty reaching the general public directly, in the way that Home Inspectors get most of their business from Real Estate Agent referrals. It can also be effective for any business that significantly increases their sales from referral business, the way Veterinarians see an increase in sales from referrals from animal shelters and pet stores.

We’ve found the most effective strategy for referral marketing is:

IDENTIFY THE BEST REFERRAL SOURCES

We find out who your best referral sources are and where they ‘hang out’ both online and offline.

CREATE HIGH-VALUE ARTICLES

We craft engaging articles that offer high value or entertainment to your referral sources.

PUBLISH EVERYWHERE ONLINE

We distribute your articles widely, sharing them across platforms like Medium, Quora, Blogger, LinkedIn, and more.

PRINT AND MAIL

We print and mail your articles to make a lasting impression, as physical mail is often kept and shared longer.

SOCIAL REINFORCEMENT

We keep you top-of-mind by liking and commenting on your referral sources’ posts to ensure you stay engaged with them.

SOCIAL MEDIA MARKETING

Building a strong presence on social media is essential for establishing your expertise, enhancing your credibility, and creating opportunities for engagement. Both consistently sharing educational content and actively interacting with your audience are crucial for driving significant growth.

Here’s how we develop and execute a successful social media marketing strategy:

CREATE ENGAGING CONTENT

We produce educational and entertaining content that resonates with a well-targeted audience.

DAILY POSTING

We post daily across all platforms to ensure you’re consistently reaching your audience.

TARGETED OUTREACH

We engage with your target audience by liking and commenting on their posts to drive traffic back to your page.

INBOX MONITORING

We monitor your inbox, responding to comments and direct messages to ensure no opportunity is missed.

Google & Social Media Marketing

Sometimes, you need to generate immediate sales, and that’s where paid advertising comes in. Our advertising strategies cover both responsive and disruptive ads, ensuring you reach the right audience at the right time.

What’s the difference between responsive ads and disruptive ads?

RESPONSIVE ADS:

Ads that appear in response to specific user searches, making them perfect for reaching people who are ready to make a purchase.

DISRUPTIVE ADS:

Ads that capture attention and ‘disrupt’ social media scrolling to generate interest & awareness among people that don’t know about, or search for, your product or service.

GRAPHIC & BRAND DESIGN

In today’s noisy digital landscape, having visually cohesive and branded designs is essential to stand out. Your brand needs to be eye-catching, memorable, and instantly recognizable.
Our graphic design services can make a real difference in the effectiveness of things like:

  • Logo Design: Creating a logo that reflects your brand’s identity.
  • Marketing Materials: Developing cohesive designs for brochures, flyers, and other print media.
  • Digital Assets: Creating consistent visuals for your website, email campaigns, and online advertisements.
  • Social Media Content: Designing visually striking, branded graphics to accompany your social media posts.

We ensure that everything you produce is visually striking and aligned with your brand identity. Whether you need a complete brand overhaul or just some eye-catching visuals, we’ve got you covered.

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CUSTOM WEBSITES

Your website is the central hub for all your marketing efforts. It must be visually appealing, fast, and optimized for conversions. We design websites that not only look great but also serve as powerful sales tools. From fast loading times to user-friendly interfaces, we ensure your website turns visitors into customers. Our sites also include tools like effective forms, checkout systems, and FAQs that save you time and drive conversions.

GRAPHIC & BRAND DESIGN

In today’s noisy digital landscape, having visually cohesive and branded designs is essential to stand out. Your brand needs to be eye-catching, memorable, and instantly recognizable.
Our graphic design services can make a real difference in the effectiveness of things like:

  • Logo Design: Creating a logo that reflects your brand’s identity.
  • Marketing Materials: Developing cohesive designs for brochures, flyers, and other print media.
  • Digital Assets: Creating consistent visuals for your website, email campaigns, and online advertisements.
  • Social Media Content: Designing visually striking, branded graphics to accompany your social media posts.

We ensure that everything you produce is visually striking and aligned with your brand identity. Whether you need a complete brand overhaul or just some eye-catching visuals, we’ve got you covered.

CUSTOM WEBSITES

Your website is the central hub for all your marketing efforts. It must be visually appealing, fast, and optimized for conversions. We design websites that not only look great but also serve as powerful sales tools. From fast loading times to user-friendly interfaces, we ensure your website turns visitors into customers. Our sites also include tools like effective forms, checkout systems, and FAQs that save you time and drive conversions.